A few weeks ago, I was invited along to the newly opened SHOW Beauty dry styling station in House of Fraser at intuMetrocentre.
As the only SHOW Beauty styling station in the North East, you may not be acquainted with the luxury beauty brand yet, so what do you need to know?
Developed by Tamara Ecclestone, SHOW Beauty is a hair styling and finishing collection, with a particular focus on volumising and thickening hair. The brand is all about the glam factor, with its products packaged in sleek, dainty glass and rose gold bottles.
The products also boast a specially created signature fragrance, developed by Givaudan (who are also behind iconic scents from Dior and Marc Jacobs, no less).
After wetting my hair (on my visit, the SHOW station had yet to be fitted with a hair basin) she distributed the Lux Volume Mousse (£30) through my damp hair, to help achieve body, fullness and exceptional hold.
Marie also added a few drops of SHOW Beauty’s Pure Treatment Oil (£50). Described as a ‘rejuvenating multi-use elixir’, this oil aims to restore the hair’s shine and improve its elasticity.
Then, taking my hair in sections, Marie blow-dried my hair, before spritzing and brushing through some Premiere Dry Shampoo (£30), which features a blend of aloe vera, mango, kiwi and ginger lily. I always consider dry shampoos as the go-to product to freshen up my hair between washes, but they’re also a great styling product to use with squeaky-clean hair, helping to add some oomph at the roots.
Marie then finished my hairstyle with a spritz of the Premiere Working Texture Spray (£30). Boasting natural volcanic ash and wheat amino acids, this texturising spray ramped up my hair’s volume and gave it an ‘undone’ look.
My visit to the SHOW Beauty styling station was a chance to re-discover the art of blow-drying without a pair of straighteners in sight! What I loved most, however, was my fringe – I’m in the middle of growing it out, so tend to pin it up with a clasp or leave it hanging (much to my annoyance!) so Marie suggested flicking this out, using a round bristle brush.
A SHOW Beauty session is priced at £25, which is redeemable against one of the products in the collection.
For more information, visit http://showbeauty.com
*Newcastle Sparkles was invited along to review the SHOW Beauty dry styling station